Capacities
Perfume Bottle Sizes: A Guide to 10, 15, 30, 50 and 100 ml
Capacity shapes the product, the price and the shipping. Use this to plan a coherent range.
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10-15 ml: samples and travel
These are used for perfume vials, discovery sets and travel retail and gift sets. They are small, light and inexpensive to ship, and often accompany a full-size bottle.
30 ml: handbag and standard
A popular entry size for eau de parfum, convenient and affordable, and a common choice for online sales.
50 ml: the flagship
The 50 ml bottle is the most common flagship for eau de parfum and offers the best balance of price, value and shelf presence.
100 ml: large and men's
The 100 ml size suits eau de toilette, men's fragrances and value-focused lines, but carries more weight and volume in shipping.
| Size | Best for | Typical shape |
|---|---|---|
| 10-15 ml | Samples and travel | Mini, flat, cylindrical |
| 30 ml | Handbag, first purchase | Square, round, rectangular |
| 50 ml | Flagship eau de parfum | Square, round, flat |
| 100 ml | Men's, eau de toilette | Round, square, rectangular |
Estimate dimensions and weights for each size with the fill-volume calculator and browse the capacity ranges.